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This is the first module of the series of course content on ENTREPRENEURSHIP. 

This module covers the introduction and the basic concepts of Entrepreneurship.



Business Model Canvas (BMC) is one of the powerful tools that can help you steer your company in the right direction. This module explains the components of BMC in detail.

Social Media is becoming more powerful and cost effective medium for promotion of products and services. This module deals with various aspects of social media marketing.

Branding is an art of aligning what you want people to think about your company with what people actually think about your company. This module covers the various aspects of branding and how to create a good brand for your business.

“Disruption” describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses. This module deals with the need, features and the process of disruptive innovation for the business success.